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Video One Productions is a special interest group within the Video Club. It includes about 40 members of the Video Club who are interested in team-based video production. Video One members learn to operate cameras, audio, lights, and switcher in the Video Studio to create both group and individual projects for Village Television, YouTube, and more.
Video One Productions currently holds monthly business and planning meetings on fourth Fridays from 1-3 pm via Zoom. Ward Cushman (left) is the Video One Productions Facilitator. Contact Ward for information about the group or to attend a Zoom meeting (ward.cushman@gmail.com, 847-920-8434 ).
Those interested in joining Video One Productions are encouraged to take the Video Club classes offered periodically in “Introduction to Video Production” and “Multi-Camera Video Production.”
Origins of Video One Productions
Video One Productions grew out of the Studio Forum, begun in early 2014, during the presidency of Lucy Parker, to fill a Video Studio leadership vacuum following the departure of several technically-skilled members. It was headed by the late Allen Forston, who famously produced a video of Villagers dancing to Pharrell Williams’ “Happy” song. Another motive force behind the group was Tom Nash’s “Introduction to Video Production” classes, which were first taught in November of 2014, generating great enthusiasm.
Interested Video Club members further developed their team production skills with the “Never Too Late to Date” and “Never Too Late to Know Your Mate” television game shows produced by the club under the leadership of Phil Doran between 2014 and 2016 and aired on Village TV.
In mid-2016, Lucy Parker and Phil Doran started what was initially called “Video One” (at Phil’s suggestion). Jeanne Mayer, who added “Productions” to the name, headed the group during 2018 and part of 2019 before moving to Texas. Leadership then rotated with volunteers leading monthly meetings until the start of the COVID-19 shutdown in March, 2020, when Fred Harshbarger became the VidOne Facilitator and stepped up to host twice-monthly Video One Productions meetings via Zoom.
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Some recent Video One Productions projects include:
- Half-hour video on Village band, The Woods Combo.
- 30-second spots on Senior Scams. (Bill Hemberger, producer)
Video on art lecturer and Village resident Penni Rubin. (Betsy Martin, producer)
Betsy (center) is shown at left during the shoot.- Video on Village-based band, Rock of Ages. (Jim Rohrs, producer)
- Combining the 10 four-minute contest entry videos shown on February 24, 2018, at the 8th Annual “Academy” Awards Banquet with banquet stills, video, and voice-overs about the event to create an hour-long program for Village Television — now available for viewing on YouTube. (Suzanne Savlov, producer)
- 30-second video on Village Softball Club. (Jim Rohrs, producer)
- Video of Memorial event for the late Patricia Powell, president of the College Club. (Starkey, producer)
Informational video about the Village’s three clubs for writers: the Writers Club, the Publishing Club, and the Spoken Word club. (Charlie Redner, producer)
Above, Charlie Redner, Spoken Word Club President, is shown at center with Peggy Edwards, President of the Publishing Club, and Richard Snyder, President of the Writers Club, being interviewed by VidOne member Bonnie Beaux Fullerton. This video is still in development.- 2017 and 2018 Aquadettes performances. (Charlie Redner, producer; editing by Valerie Link, Video Club member and artistic director of the Aquadettes)
- Garden Center II video. (John Kelly, producer)
- Woods Combo music videos. (Tom Nash producer; Fred Harshbarger, producer)
- Celebration of the Life of Denny Welch. (Lucy Parker and Betsy Martin, producers; 2 videos completed; one is online at https://youtu.be/py4x_Ixu_WQ)
- Bridge Club, noted speaker.
- Resident-invented “Wish Bone” game.
In development is a video on the “Grandmother Trees” of the Village by June Davis, producer.
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Video One Training
Whenever possible during Video One Productions meetings, time is devoted to training.
TIPS ON MAKING A 30-SECOND SPOT
In a December 15, 2017 mini-training session, as reported by Sheryl Martin in the meeting minutes, Dr. Tom Nash “…gave us some great tips … on making a 30-second commercial as follows: A.I.D.A….
A is for ATTENTION…need to grab viewer’s attention with something catchy, flashy, etc.
I is for INTEREST…need to capture the interest of viewer demonstrating why they need the event, product or service.
D is for DESIRE…appeal to senses and elicit the person’s desire for the event, product or service.
A is for ACTION…move people to some kind of action. It has to be clear, specific, and memorable.
“Mottos, tag lines, jingles are helpful, but name of product needs to be in the motto. A catchy commercial can often be memorable, but people may not remember the product.”
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